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Quarter-Zip Trend Sparks Lifestyle Revolution Among Gen Z

Source: Quarter-zip trend is going viral, Founders explain the movement among Gen Z and beyond (2025-11-26)

The quarter-zip movement is rapidly transforming from a fashion trend into a cultural lifestyle among Gen Z and beyond, driven by social media virality and a desire for personal elevation. Originating from a viral TikTok by Bronx founders Jason Gyamfi and Richard Minor, the trend has garnered over 23 million views, inspiring young men and teens nationwide to swap casual hoodies for more polished quarter-zip sweaters. Gyamfi emphasizes that the movement is about self-improvement and confidence, not just clothing, with the goal of feeling and performing at one's best. Beyond its fashion appeal, the trend reflects a broader shift toward intentional self-presentation and motivation, resonating with a generation seeking authenticity and personal growth. Recent developments include endorsements from influential TikTok creators, a surge in quarter-zip sales across major retailers, and a growing presence in school and workplace environments. Psychologists note that such fashion movements can boost self-esteem and social cohesion, especially among youth navigating identity formation. Additionally, brands like Nike, Patagonia, and Lululemon are capitalizing on this trend by launching dedicated quarter-zip lines, further fueling its popularity. The trend's influence extends into mental health awareness campaigns, emphasizing the importance of self-care and confidence. As the quarter-zip movement continues to evolve, it exemplifies how social media-driven fashion can shape lifestyle choices, foster community, and inspire personal development among young people in 2025.

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