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TikTok Trends 2025: How Gen Z Shapes Culture and Commerce

Source: The Vogue Business TikTok Trend Tracker (2025-11-27)

TikTok has become a powerhouse influencer of global culture and commerce in 2025, with its 1.2 billion users, predominantly Gen Z, driving trends that ripple across industries. The platform not only propels songs to No. 1 hits—like Mariah Carey's holiday classics—but also sparks micro-trends, shifts in consumer behavior, and new cultural lexicons. This year, TikTok's influence extends into spirituality, with #FullMoonVibes and manifestation rituals gaining popularity among young audiences seeking connection and meaning amid turbulent times. Additionally, TikTok's trend data reveals a surge in homeware and wellness content, reflecting a broader shift toward self-care and holistic living. Beyond entertainment, brands are leveraging TikTok's trend insights for targeted marketing, with some reporting up to a 40% increase in engagement through platform-specific campaigns. The platform's unique algorithm continues to prioritize authentic, short-form content, making it a critical tool for brands aiming to connect with Gen Z consumers. As TikTok evolves, its role as a cultural and commercial catalyst is more pronounced than ever, shaping everything from holiday traditions to spiritual practices, and redefining how brands and creators engage with audiences worldwide. In 2025, understanding TikTok trends is essential for staying ahead in the fast-paced landscape of digital culture and commerce, with new features like AI-driven content personalization and expanded live shopping further amplifying its impact.

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