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Meta to Launch Ad-Free Facebook and Instagram Subscriptions in UK

Source: Meta to launch ad-free Facebook and Instagram subscriptions in UK (2025-09-26)

Meta plans to introduce a paid subscription service in the UK that offers an ad-free experience on Facebook and Instagram, starting in 2025. The move aims to provide users with more control over their privacy and reduce reliance on advertising revenue, which has been a core part of Meta's business model. The new subscription option will allow users to pay a fee for an ad-free experience, with Meta emphasizing its commitment to user privacy and transparency. The initiative is part of Meta's broader strategy to diversify revenue streams and respond to increasing regulatory scrutiny over data privacy and advertising practices.

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