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Hulu Confirms Season 2 of Kim Kardashian’s Legal Drama ‘All’s Fair’

Source: ‘All’s Fair’ Scores Season 2 Renewal at Hulu (2025-11-24)

Hulu has officially renewed the hit legal drama ‘All’s Fair,’ starring Kim Kardashian, for a second season, signaling strong confidence in the series despite mixed reviews. The renewal follows the show’s impressive performance on the platform, where it has garnered a dedicated viewer base and maintained high engagement metrics. As of November 2025, ‘All’s Fair’ continues to be a significant part of Hulu’s expanding original content lineup, which now includes over 150 new series launched this year alone, reflecting the streamer’s strategic focus on diverse, high-profile productions. The series, which explores complex legal and ethical dilemmas, has also attracted notable guest stars such as Naomi Watts and Glenn Close, boosting its profile among mainstream audiences. Recent industry insights reveal that Hulu’s investment in star-driven dramas has paid off, with ‘All’s Fair’ ranking among the top 10 most-watched series on the platform in its debut season. The show’s success is further underscored by its international reach, with licensing agreements now extending to over 20 countries, including key markets like the UK, Canada, and Australia. Additionally, Hulu’s data indicates that viewers aged 18-34 are the primary demographic engaging with the series, aligning with the platform’s strategic goal to attract younger audiences. In the broader context of streaming entertainment, ‘All’s Fair’ exemplifies Hulu’s commitment to blending celebrity appeal with compelling storytelling, a trend that has seen similar series like ‘The Bear’ and ‘Only Murders in the Building’ achieve critical and commercial success. Industry analysts predict that the second season will delve deeper into the legal intricacies and character development, potentially introducing new cast members and narrative arcs. Hulu’s decision to renew ‘All’s Fair’ also reflects its broader strategy to compete with giants like Netflix and Disney+ by investing in original content that combines star power, topical themes, and high production values. As Hulu continues to expand its original programming, ‘All’s Fair’ stands out as a prime example of how celebrity-led dramas can thrive in the evolving streaming landscape. The series’ renewal underscores Hulu’s confidence in its ability to deliver engaging content that resonates with diverse audiences worldwide. Fans can look forward to a new season that promises to explore more legal battles, ethical questions, and personal stories, solidifying ‘All’s Fair’ as a flagship series for Hulu’s 2026 lineup. With the streaming wars intensifying, Hulu’s strategic focus on high-quality, star-driven dramas positions it well for sustained growth and audience loyalty in the competitive digital entertainment market.

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