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New Mexico Launches "Breaking Bad Habits" Campaign to Combat Litter

Source: ABQ cleanup highlights NM’s commitment to “Breaking Bad Habits” (2025-11-22)

In a bold move to preserve its natural beauty, New Mexico has intensified its anti-littering efforts through the "Breaking Bad Habits" campaign, launched by Governor Michelle Lujan Grisham in October 2024. The recent community cleanup in Albuquerque exemplifies the state's commitment, with over 120 volunteers collecting more than 2,200 pounds of trash in a single day. This initiative not only aims to reduce environmental pollution but also fosters community engagement and social responsibility. Beyond cleanup events, the campaign has expanded to include educational programs in schools, partnerships with local businesses to reduce waste, and a new mobile app for reporting litter hotspots. Recent data shows that New Mexico's efforts have led to a 15% decrease in roadside litter over the past year, and the state plans to allocate $5 million in the upcoming fiscal year for further environmental restoration projects. Additionally, the campaign emphasizes mental health support for unhoused populations, integrating social services with environmental initiatives. As the campaign gains momentum, experts highlight its potential to serve as a model for other states seeking sustainable community-driven solutions to environmental challenges, reinforcing New Mexico’s dedication to a cleaner, healthier future.

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