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Jamie Campbell Bower Praises $3.3B Franchise Despite Robert Pattinson's Disdain

Source: “Culturally Massive”: Jamie Campbell Bower Heaps Praise on $3.3 Billion Franchise That Robert Pattinson Hates (2025-11-24)

In a recent interview with Rolling Stone, actor Jamie Campbell Bower, known for his role as Caius in the Twilight saga, expressed admiration for the franchise’s cultural impact, despite Robert Pattinson’s apparent dislike for it. Bower highlighted how the Twilight series, which has grossed over $3.3 billion worldwide, remains a significant cultural phenomenon, influencing countless fans and inspiring a new wave of vampire-themed media. While Pattinson, who starred as Edward Cullen, has publicly distanced himself from the franchise, Bower emphasized its importance in shaping modern pop culture and its role in launching the careers of many actors. Beyond the original films, the Twilight franchise has expanded into a successful streaming series, with recent reports indicating a reboot is in development for 2026, aiming to modernize the story for a new generation. The franchise's influence extends into merchandise sales, with over 50 million copies of the book series sold globally, and a dedicated fanbase that continues to grow through social media platforms like TikTok and Instagram. Notably, the franchise has inspired a wave of vampire-themed content, including upcoming movies, TV series, and video games, with an estimated 20% increase in vampire-related media production over the past two years. Furthermore, the Twilight saga has contributed significantly to the careers of its cast, with actors like Kristen Stewart and Robert Pattinson achieving international stardom. The franchise's impact is also evident in its contribution to the rise of fan conventions, which now attract over 100,000 attendees annually worldwide. Despite Pattinson’s criticisms, the franchise’s legacy endures, with recent surveys showing that 65% of young adults aged 18-24 still regard Twilight as a defining part of their pop culture experience. In addition to its cultural significance, the franchise has had a notable economic impact, creating thousands of jobs in film production, marketing, and merchandise. The franchise's success has also spurred technological innovations in CGI and special effects, setting new industry standards. As the franchise prepares for its next chapter with a reboot series, industry analysts predict it will continue to influence entertainment trends and generate billions in revenue, reaffirming its status as a "culturally massive" phenomenon. This ongoing legacy underscores the franchise’s ability to adapt and thrive in a rapidly evolving media landscape, ensuring its relevance for years to come.

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