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Qatar’s Glamorous Fashion Push: Supermodels and Vogue Power Players

Source: Qatar’s fashion power play draws Tyra Banks, Gisele and Anna Wintour to Doha (2025-11-25)

Qatar’s recent fashion events in Doha exemplify its strategic effort to establish itself as a global luxury and creative hub, attracting icons like Tyra Banks, Gisele Bündchen, and Anna Wintour. These high-profile gatherings, including the Fashion Trust Arabia competition and a tribute gala for Vogue Italia’s late editor Franca Sozzani, highlight Qatar’s ambition to diversify its image beyond oil, gas, and regional conflicts. The country’s investment in fashion aligns with its broader economic diversification plans under Qatar National Vision 2030, aiming to boost tourism, culture, and international prestige. Notably, Qatar’s luxury sector has seen a 12% growth in recent years, driven by increased foreign investment and a rising number of high-net-worth individuals. The events also featured collaborations with renowned designers like Miuccia Prada and Christian Louboutin, emphasizing Qatar’s intent to become a fashion capital. Despite these glamorous pursuits, critics point out ongoing concerns about human rights abuses and allegations of terror funding, which complicate Qatar’s global image. Nevertheless, the country’s strategic use of fashion diplomacy is paying off, with Doha now frequently hosting major international fashion weeks and art fairs, attracting global brands and celebrities. This move is part of Qatar’s broader effort to leverage soft power, enhance cultural diplomacy, and foster economic resilience amid regional instability. As Qatar continues to invest heavily in luxury and cultural sectors, it is poised to challenge traditional fashion capitals, positioning Doha as a new epicenter of style and innovation in the Middle East and beyond.

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