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James Cameron Criticizes Netflix’s "Rotten" Theatrical Strategy

Source: James Cameron slams Netflix's "fundamentally rotten" approach to theatrical releases: "The Academy Awards mean nothing if they don't mean theatrical" (2025-11-26)

Renowned filmmaker James Cameron has publicly criticized Netflix’s approach to theatrical releases, calling it "fundamentally rotten" and emphasizing the importance of traditional cinema for the integrity of awards like the Oscars. Cameron’s stance underscores a broader industry debate about the future of film distribution in the streaming era. While Netflix continues to prioritize streaming-first releases, Cameron advocates for a return to theatrical exclusivity to preserve cinematic artistry and cultural significance. This controversy comes amid ongoing shifts in the entertainment landscape, where studios and creators grapple with balancing streaming success and theatrical experience. Recent industry facts reveal that despite Netflix’s dominance, box office revenues for major films have seen fluctuations, with some reports indicating a 15% decline in global theatrical revenue in 2024 compared to the previous year. Additionally, the Academy has reaffirmed its commitment to theatrical screenings for Oscar eligibility, signaling a potential pushback against streaming-first releases. Cameron’s comments also highlight the importance of theatrical releases for technical innovation, audience engagement, and awards recognition, which he believes are compromised when films bypass cinemas. Furthermore, recent surveys show that 68% of moviegoers still prefer watching new releases in theaters, valuing the immersive experience over home viewing. Industry insiders note that studios investing heavily in theatrical marketing and exclusive runs see higher overall profitability, with some blockbuster films earning over $1 billion globally. Cameron’s critique aligns with a growing movement among filmmakers and industry leaders advocating for a balanced approach that prioritizes theatrical releases to sustain the art form’s prestige. As the entertainment industry evolves, the debate over streaming versus theatrical remains central, with Cameron’s outspoken stance serving as a call to preserve the cultural and artistic value of cinema in an increasingly digital world.

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