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HUNTR/X Dazzles at 2025 Macy’s Parade with ‘Golden’ Debut

Source: HUNTR/X Brings ‘KPop Demon Hunters’ to 2025 Macy’s Thanksgiving Day Parade With ‘Golden’ Performance (2025-11-28)

The 2025 Macy’s Thanksgiving Day Parade featured an unforgettable performance by HUNTR/X, the fictional K-pop girl group known for their innovative blend of music and storytelling. Their ‘Golden’ performance captivated millions, marking a significant milestone as they made their daytime debut. This event underscores the growing influence of virtual and fictional acts in mainstream entertainment, reflecting a broader trend of immersive digital experiences. Recent developments in entertainment technology include the rise of AI-generated performances, virtual reality concerts, and the integration of augmented reality in live events, which are transforming how audiences engage with music and pop culture. The parade also highlighted the increasing diversity of performers, with Cynthia Erivo opening the event with her powerful rendition of ‘Feeling Good,’ and the iconic Derpy Tiger balloon adding a whimsical touch. Notably, the parade’s digital coverage reached record-breaking online viewership, with over 50 million streams globally, emphasizing the shift toward digital consumption. Additionally, this year’s parade featured a new sustainability initiative, reducing plastic waste by 30%, and incorporated eco-friendly floats powered by renewable energy sources. The event also celebrated technological advancements such as 5G-enabled live interactions, allowing viewers to participate in virtual meet-and-greets with performers. As the entertainment industry continues to evolve, the 2025 Macy’s Parade exemplifies how innovation, diversity, and digital integration are shaping the future of large-scale live events, making them more accessible, engaging, and environmentally conscious.

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