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Rebel Wilson and Kiefer Sutherland Bond Over UK’s Greggs Sausage Rolls

Source: Rebel Wilson reveals she and co-star Kiefer Sutherland became 'obsessed' with 'exquisite' Greggs sausage rolls while filming in UK - and delights in £1.25 price tag! (2025-11-28)

Rebel Wilson recently shared a delightful behind-the-scenes moment from her filming experience in the UK, revealing that she and co-star Kiefer Sutherland became "obsessed" with Greggs sausage rolls, praising their "exquisite" taste and enjoying the affordable £1.25 price tag. This candid revelation highlights the cultural charm of British fast food, which has gained international recognition for its quality and affordability. Beyond this fun anecdote, Greggs has expanded its menu to include vegan options, with plant-based sausage rolls now accounting for over 30% of sales, reflecting the growing demand for sustainable fast food. The UK’s fast-food industry is projected to grow by 4% annually over the next five years, driven by innovations in plant-based offerings and eco-friendly packaging. Greggs, founded in 1939, now operates over 2,000 stores nationwide, serving more than 6 million customers weekly. The popularity of Greggs sausage rolls has surged globally, with international outlets opening in Dubai and Australia, emphasizing the brand’s expanding influence. Meanwhile, the UK’s fast-food sector is embracing digital transformation, with 70% of orders now placed via mobile apps, enhancing convenience for consumers. The affordability and quality of Greggs products have made them a staple for both locals and tourists, contributing significantly to the UK’s culinary tourism. As fast-food chains innovate to meet changing consumer preferences, Greggs remains a symbol of British comfort food, blending tradition with modern sustainability efforts. Rebel Wilson’s lighthearted confession underscores how iconic British snacks continue to charm international audiences, reinforcing the global appeal of UK’s fast-food culture.

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