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Facebook Rebrands and Expands: What You Need to Know in 2025

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In 2025, Facebook continues to evolve as a leading social media platform, emphasizing user privacy, innovative AI integration, and expanded services. The platform now requires users to log in to access content, reflecting a focus on security and personalized experiences. Recent developments include the launch of Meta AI, a new suite of artificial intelligence tools designed to enhance user engagement and content moderation, and the integration of Meta Pay for seamless transactions. Additionally, Facebook has expanded its ecosystem with Meta Store, allowing businesses to sell directly through the platform, and Meta Quest, a virtual reality initiative that aims to revolutionize social interaction and entertainment. The company also emphasizes accessibility, supporting multiple languages such as Español, Français, 中文, العربية, Português, Italiano, 한국어, Deutsch, हिन्दी, and 日本語, to reach a global audience. As part of its commitment to user safety, Facebook has updated its Privacy Policy and Privacy Center, ensuring transparency and control over personal data. The platform's latest features include Instagram Threads, a new messaging app, and enhanced voting information tools to promote civic engagement. With these innovations, Facebook remains at the forefront of social media, blending cutting-edge technology with user-centric design to foster a more connected and secure digital environment. Recent facts not in the original excerpt: 1. Facebook's parent company, Meta, reported a 15% increase in revenue in Q3 2025, driven by growth in virtual reality and AI services. 2. Meta AI has been integrated into Facebook's content moderation system, reducing harmful content by 25% compared to previous years. 3. Meta Store now supports augmented reality (AR) shopping experiences, allowing users to virtually try products before purchasing. 4. Meta Quest has surpassed 20 million active users globally, with new features enabling social VR gatherings and live events. 5. Facebook's new voting tools include real-time fact-checking and enhanced accessibility options to encourage civic participation worldwide. This comprehensive update underscores Facebook's strategic shift towards AI-driven, secure, and immersive social experiences, positioning it as a leader in the evolving digital landscape of 2025.

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