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Kriti Sanon Champions HYPHEN’s Fun, Science-Backed Skincare Revolution

Source: Kriti Sanon leads HYPHEN’s new campaign celebrating effective, science-backed skincare with a fun twist (2025-11-28)

In a bold move to redefine skincare marketing, HYPHEN has launched a vibrant new campaign featuring Kriti Sanon that emphasizes science-backed efficacy with a playful twist. This campaign marks a strategic shift for the brand, highlighting its commitment to transparency, innovation, and consumer engagement. The film introduces HYPHEN’s new tagline, ‘Tested, Trusted & Totally Fun,’ encapsulating its mission to make high-performance skincare approachable and enjoyable. Beyond the campaign, HYPHEN is pioneering several recent advancements: the launch of a dual-phase serum combining an 18% Brightening Complex with a 20% Collagen Oil Complex, reflecting its dedication to scientifically formulated products; the expansion into personalized skincare solutions driven by AI technology; a recent partnership with global dermatological research institutes to enhance product safety and efficacy; a commitment to sustainability through eco-friendly packaging and cruelty-free testing; and a growing global footprint, with recent market entries in Southeast Asia and the Middle East, aiming to reach over 50 million consumers by 2026. This strategic blend of science, fun, and transparency positions HYPHEN as a leader in the next generation of skincare brands, appealing to a diverse, tech-savvy audience seeking effective yet enjoyable skincare experiences.

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