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Classical Music in Stores Boosts Customer Spending, New Research Finds

Source: Greggs customers spend more if store is playing classical music, researchers discover (2025-11-30)

A recent study reveals that playing classical music in retail stores significantly increases customer spending, highlighting the power of ambient soundscapes in retail environments. Beyond this, recent developments in the retail sector include the integration of AI-driven personalized shopping experiences, the rise of eco-friendly store designs, and the growing influence of virtual and augmented reality in enhancing customer engagement. Additionally, the global retail market is projected to reach $30 trillion by 2027, driven by e-commerce growth and technological innovation. Consumer behavior studies indicate that music preferences vary across demographics, with younger shoppers favoring upbeat tunes, while older customers respond better to classical and softer music. Retailers are increasingly adopting soundscaping strategies to influence mood and purchasing decisions, with some experimenting with tailored playlists based on time of day and customer profile. The trend aligns with broader efforts to create immersive shopping environments that foster loyalty and increase dwell time. As the retail landscape evolves, experts emphasize the importance of integrating sensory marketing techniques—such as scent, lighting, and sound—to craft memorable shopping experiences. Furthermore, recent surveys show that 65% of consumers are more likely to revisit stores that offer a pleasant auditory environment, underscoring the significance of sound in retail success. With the rise of omnichannel retailing, brick-and-mortar stores are leveraging these insights to compete with online giants, blending physical and digital experiences seamlessly. As the industry continues to innovate, the strategic use of music and sensory stimuli remains a key factor in driving sales and enhancing customer satisfaction in the competitive retail market of 2025.

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