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‘The Housemaid’ Set for $30M+ Box Office Debut in December

Source: ‘The Housemaid’ First Reactions — Tracking for Surprising $30M+ Opening (2025-11-27)

Sydney Sweeney’s New Thriller Sparks Excitement with Early Tracking In a promising sign for the upcoming release of Paul Feig’s “The Housemaid,” early critic reactions and internal tracking suggest the film could open to over $30 million domestically. Starring Sydney Sweeney and Amanda Seyfried, this pulpy thriller is generating buzz for its fun, trashy appeal, and Lionsgate’s strategic social media embargo indicates strong confidence in its commercial potential. The film’s modest $35 million budget positions it as a mid-budget success, especially given the current competitive landscape. Beyond initial reactions, several recent developments highlight the film’s potential impact and the broader context of its release: 1. **Strong Social Media Strategy**: Lionsgate’s decision to lift the embargo early demonstrates a proactive approach to marketing, aiming to build anticipation and capitalize on positive early buzz. 2. **Star Power and Audience Appeal**: Sydney Sweeney, known for her roles in “Euphoria” and “The White Lotus,” is experiencing a career resurgence, with “The Housemaid” serving as a critical and commercial opportunity following recent setbacks. 3. **Genre Trends Favoring Thrillers**: The thriller genre continues to perform well at the box office, with recent successes like “A Quiet Place Part II” and “The Night Agent” indicating strong audience interest in suspenseful narratives. 4. **Strategic Release Timing**: Releasing in mid-December positions “The Housemaid” to benefit from holiday moviegoers seeking entertainment options, potentially boosting its opening weekend figures. 5. **Industry Confidence in Mid-Budget Films**: The film’s projected earnings reflect a broader industry trend favoring mid-budget productions, which often deliver high returns relative to their costs, especially when backed by effective marketing. As the December release approaches, industry analysts are closely watching “The Housemaid” as a potential sleeper hit that could redefine Sweeney’s career trajectory and demonstrate the viability of mid-budget thrillers in a crowded market. With positive early reactions and strategic marketing, the film is poised to make a significant impact at the box office, setting a promising precedent for future mid-budget genre films.

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