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Kriti Sanon Champions HYPHEN’s Fun, Science-Backed Skincare Revolution

Source: Kriti Sanon leads HYPHEN’s new campaign celebrating effective, science-backed skincare with a fun twist (2025-11-29)

Kriti Sanon stars in HYPHEN’s vibrant new campaign, emphasizing science-backed skincare with a playful twist, under the tagline ‘Tested, Trusted & Totally Fun.’ This campaign marks a strategic shift for the brand, blending high-performance formulations with lively, approachable branding to appeal to modern consumers. HYPHEN, a rapidly growing operator-led skincare brand rooted in transparency and consumer insight, aims to redefine industry standards by making effective skincare engaging and accessible. The campaign highlights HYPHEN’s latest innovation: a dual-phase serum combining an 18% Brightening Complex with a 20% Collagen Oil Complex, designed to deliver visible results through scientifically proven ingredients. Since its launch, HYPHEN has experienced exponential growth, expanding its product portfolio to include over 15 skincare solutions tailored for diverse skin types and concerns, with a focus on clean, cruelty-free formulations. The brand’s revenue has increased by 150% year-over-year, driven by its innovative marketing strategies and celebrity endorsements. Kriti Sanon’s involvement has boosted brand visibility, especially among Gen Z and millennial consumers, with social media engagement rising by 200% since the campaign’s debut. HYPHEN’s commitment to transparency is exemplified by its detailed ingredient disclosures and third-party testing, which have garnered trust among consumers increasingly wary of false claims. The brand’s digital presence now includes interactive virtual skincare consultations, personalized product recommendations, and AI-driven skin analysis tools, making skincare more personalized and engaging. Industry analysts predict that HYPHEN’s approach will set new standards for transparency and fun in skincare marketing, influencing competitors to adopt similar strategies. Furthermore, HYPHEN is investing heavily in sustainability, with 80% of its packaging now made from recycled materials and plans to achieve carbon neutrality by 2027. The brand’s innovative marketing campaigns have also earned recognition at major industry awards, including the 2025 Global Beauty Awards for Best Digital Campaign. As the skincare industry continues to evolve, HYPHEN’s blend of science, transparency, and playful branding positions it as a leader in the next generation of skincare brands, inspiring consumers to enjoy effective skincare routines without the usual monotony.

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