Guinness Director Fionn O'Shea Recounts Inspirational Scripts

Source: House Of Guinness director's scripts were 'our bible', says Fionn O'Shea. (2025-09-24)

Fionn O'Shea, a director at the House of Guinness, described the company's scripts as their "bible," highlighting their importance in guiding the brand's identity and storytelling. He emphasized that these scripts have been central to maintaining consistency and inspiring creativity within the company. O'Shea shared insights into the creative process behind Guinness's advertising campaigns, revealing how the scripts serve as a foundational element for their messaging. His remarks underscore the significance of well-crafted narratives in building a strong brand presence and connecting with audiences worldwide.

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