EA Games Expands in Saudi Arabia Amid US-Backed Deal
Source: How the Electronic Arts takeover plays into Saudi Arabia's bro-vestment strategy (2025-10-01)
Electronic Arts (EA) is increasing its presence in Saudi Arabia through a new partnership with the country's sovereign wealth fund, aiming to develop a regional gaming hub. The deal aligns with Saudi Arabia's broader strategy to diversify its economy and position itself as a global entertainment and technology center, attracting major gaming companies and talent. The move comes amid geopolitical tensions, with the U.S. closely monitoring the deal due to concerns over regional influence and human rights issues. While EA emphasizes the economic and cultural opportunities of the partnership, critics question the implications of increased foreign investment in the region's political landscape.