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Controversy Erupts as Debut Director Keerthiswaran Dismisses Criticism

Source: Dude director Keerthiswaran called out for ‘cheap’ response to criticism, asking influencer not to ‘slide into DMs’ | Hindustan Times (2025-11-22)

In a recent social media incident, debut filmmaker Keerthiswaran, known for his film *Dude*, faced backlash after dismissing a viewer’s critique with a dismissive message. The controversy unfolded when influencer Roshini Karthikeyan shared a screenshot of her conversation with Keerthiswaran, revealing his unprofessional response to her honest review. Keerthiswaran’s reply, “(laughter emojis)...go and have some life rather than sliding into my DMs,” sparked widespread criticism, highlighting issues of professionalism and openness in new filmmakers. This incident underscores the importance of respectful communication in the digital age, especially for emerging directors seeking constructive feedback. Keerthiswaran’s response has ignited a broader conversation about the evolving relationship between creators and audiences, emphasizing transparency, humility, and accountability. As of November 2025, the film industry is increasingly scrutinizing how new talent handles criticism, with social media serving as a double-edged sword—offering direct engagement but also exposing vulnerabilities. **Recent Facts and Context:** 1. *Dude* has been praised for its fresh narrative and performances, earning accolades at regional film festivals and positive reviews from critics, yet it also faced some viewer criticism over its storytelling style. 2. The incident marks a rare public misstep for a debut director, highlighting the pressure and scrutiny faced by emerging filmmakers in the digital era. 3. Social media platforms like X (formerly Twitter) and Instagram are now central to film promotion and audience engagement, but they also amplify conflicts and controversies. 4. Industry insiders suggest that handling criticism professionally can significantly impact a director’s reputation and future opportunities, especially in a competitive market. 5. The incident has prompted discussions about mental health and resilience among creators, emphasizing the need for constructive dialogue rather than dismissive responses. 6. The film *Dude* stars Pradeep Ranganathan and Mamitha Baiju, and has been noted for its youthful energy and relatable themes, resonating with younger audiences. 7. Critics argue that fostering a culture of openness and humility can lead to better creative growth and audience trust, which is vital for new filmmakers. 8. The controversy also highlights the importance of digital literacy and emotional intelligence in managing public interactions in the entertainment industry. 9. As the industry evolves, more filmmakers are adopting transparent communication strategies, recognizing that audience feedback can be a valuable tool for improvement. 10. The incident serves as a reminder that professionalism online is as crucial as on set, influencing a creator’s long-term career trajectory. This episode exemplifies the delicate balance between artistic expression and audience engagement in today’s hyper-connected world. For aspiring filmmakers, it underscores the importance of humility, respect, and openness to criticism—traits that can foster growth and credibility in an increasingly scrutinized industry. As the entertainment landscape continues to evolve, embracing constructive feedback and maintaining professionalism online will be key to building a sustainable and respected career.

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