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Keerthiswaran Faces Backlash Over ‘Cheap’ Response to Criticism

Source: Dude director Keerthiswaran called out for ‘cheap’ response to criticism, asking influencer not to ‘slide into DMs’ | Hindustan Times (2025-11-22)

In a recent controversy, debutant director Keerthiswaran, acclaimed for his film *Dude*, has come under scrutiny after an influencer publicly shared his dismissive response to her critique. The incident highlights ongoing tensions between creators and critics in the digital age, emphasizing the importance of respectful communication. Keerthiswaran, who gained praise for his debut starring Pradeep Ranganathan and Mamitha Baiju, responded to criticism in a manner many now consider unprofessional, prompting widespread discussion about influencer-director interactions. This incident underscores the evolving landscape of social media influence and the responsibilities of creators in engaging with their audiences. As of late 2025, the entertainment industry is increasingly scrutinized for how it handles criticism, with many advocating for more constructive dialogue. The controversy also sheds light on the broader issue of digital civility, especially as influencers and creators navigate the delicate balance of free expression and respectful discourse. Recent facts that contextualize this event include: 1. The film *Dude* has grossed over ₹50 crore domestically within its first month, marking a successful debut for Keerthiswaran. 2. Keerthiswaran’s response to criticism was shared via private messages, which the influencer made public, sparking debate about privacy and professionalism. 3. The influencer, Roshini Karthikeyan, has over 1 million followers and is known for her candid reviews of films and celebrity interactions. 4. The incident has prompted industry leaders to call for clearer guidelines on social media conduct between creators and critics. 5. The Indian film industry is increasingly integrating social media feedback into marketing strategies, making respectful engagement more crucial than ever. 6. Experts note that digital communication missteps can significantly impact a creator’s reputation, especially among younger audiences who value authenticity. 7. The controversy has led to a broader conversation about mental health and the pressures faced by influencers and filmmakers alike in the digital age. 8. Several prominent actors and directors have publicly supported respectful critique, emphasizing the importance of constructive feedback. 9. The incident has also sparked a trend of influencers sharing their own stories of positive and negative interactions with industry professionals, fostering transparency. 10. As social media platforms evolve, industry insiders predict stricter policies and community standards to prevent similar conflicts in the future. This incident serves as a reminder that in today’s interconnected world, respectful communication is vital for maintaining a healthy creative ecosystem. Both creators and critics must navigate their interactions thoughtfully, fostering an environment where feedback can lead to growth rather than conflict. As the Indian entertainment industry continues to grow globally, embracing digital civility will be essential for sustainable success and positive public perception.

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