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Keerthiswaran Faces Backlash Over Dismissive Response to Criticism

Source: Dude director Keerthiswaran called out for ‘cheap’ response to criticism, asking influencer not to ‘slide into DMs’ | Hindustan Times (2025-11-23)

In a recent controversy, debut director Keerthiswaran, known for his acclaimed film *Dude*, has come under scrutiny after dismissing an influencer’s constructive criticism in a dismissive manner. The incident unfolded when influencer Roshini Karthikeyan shared a screenshot of her private conversation with Keerthiswaran, revealing his unprofessional response to her feedback. While *Dude* has been praised for its fresh storytelling and strong performances, the director’s reaction has sparked widespread debate about professionalism and respectful discourse in the digital age. This incident highlights the evolving dynamics between creators and audiences in the social media era, emphasizing the importance of respectful communication. Keerthiswaran’s response, which included asking the influencer not to “slide into DMs,” has been criticized for lacking maturity and humility, especially given his rising profile. Critics argue that such dismissive attitudes can harm a filmmaker’s reputation and alienate genuine supporters. Recent facts that add context include the increasing influence of social media influencers in shaping public opinion about films, with their critiques often sparking viral debates. The film *Dude* has grossed over 50 crore INR in its opening weeks, reflecting strong audience interest. Keerthiswaran’s debut was celebrated for its innovative narrative style, blending traditional storytelling with modern themes, which contributed to its positive reception. The incident also underscores the importance of mental health awareness among creators, as online criticism can be overwhelming, and handling it with professionalism is crucial. Furthermore, industry insiders note that respectful engagement with critics can enhance a director’s credibility and foster a more constructive dialogue. The controversy has prompted discussions about the responsibilities of influencers and creators in maintaining a respectful online environment. As social media continues to dominate entertainment discourse, the incident serves as a reminder that professionalism and humility are vital for long-term success. In conclusion, Keerthiswaran’s experience underscores the need for creators to navigate criticism thoughtfully, recognizing that digital platforms demand respectful communication. Moving forward, both influencers and filmmakers must foster a culture of constructive feedback, ensuring that the digital space remains a positive environment for artistic growth and mutual respect. This incident not only highlights the importance of emotional intelligence in the entertainment industry but also signals a broader shift towards more accountable and respectful online interactions, shaping the future of digital content creation and critique.

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