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Debut Director Keerthiswaran Faces Backlash Over Dismissive Response to Criticism

Source: Dude director Keerthiswaran called out for ‘cheap’ response to criticism, asking influencer not to ‘slide into DMs’ | Hindustan Times (2025-11-22)

In a recent controversy, debut filmmaker Keerthiswaran, known for his film *Dude*, has come under scrutiny after dismissing a viewer’s critique with a dismissive message. The incident unfolded when influencer Roshini Karthikeyan shared her experience of watching *Dude* and her honest feedback on Instagram Stories. She had purchased a ticket and expected constructive engagement from the director, but instead received a reply that included laughter emojis and a suggestion to "have some life" rather than "slide into my DMs." This response sparked widespread criticism, with many viewing it as unprofessional and indicative of a dismissive attitude toward audience feedback, especially from emerging filmmakers. Keerthiswaran’s *Dude* has been praised for its fresh approach and performances, starring Pradeep Ranganathan and Mamitha Baiju, and has garnered positive reviews from critics and audiences alike. However, this incident highlights a broader issue in the entertainment industry: the importance of respectful communication between creators and viewers. As of late 2025, social media continues to be a double-edged sword for creators, offering direct engagement but also exposing them to public scrutiny and criticism. Recent facts that add context to this controversy include the increasing emphasis on mental health awareness in the film industry, the rise of influencer culture shaping audience expectations, and the growing importance of digital reputation management for new filmmakers. Additionally, industry experts note that handling criticism professionally can significantly impact a director’s career trajectory, especially in the age of instant social media feedback. The incident also underscores the need for creators to develop emotional resilience and communication skills to navigate public interactions effectively. This controversy serves as a reminder that respectful dialogue is crucial in fostering a healthy relationship between filmmakers and their audiences. As the industry evolves, transparency, humility, and openness to feedback are becoming essential qualities for emerging directors aiming to build a positive reputation. Keerthiswaran’s response has sparked debate about professionalism and the responsibilities of creators in the digital age, emphasizing that even debut filmmakers must recognize the value of constructive criticism in their growth journey. Moving forward, industry insiders suggest that embracing audience feedback with grace can enhance a director’s credibility and foster a more engaged, supportive community around their work.

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