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Keerthiswaran Claps Back at Critics: A New Era of Respectful Discourse

Source: Dude director Keerthiswaran called out for ‘cheap’ response to criticism, asking influencer not to ‘slide into DMs’ | Hindustan Times (2025-11-23)

In a recent controversy, debut director Keerthiswaran, acclaimed for his film *Dude*, faced backlash over his dismissive response to an influencer’s critique. The influencer shared a screenshot of her conversation with Keerthiswaran, who advised her not to “slide into DMs” after she expressed her opinions about the film. This incident highlights the ongoing tension between creators and critics in the digital age, emphasizing the importance of respectful communication. As of November 2025, this event underscores a broader shift towards accountability and civility in online interactions, especially within India’s rapidly evolving entertainment and social media landscapes. Recent facts that deepen understanding of this issue include: 1. The Indian film industry is experiencing a surge in debut directors gaining rapid fame, often facing intense online scrutiny early in their careers. 2. Influencers and critics now wield significant influence over public perception, with their opinions often sparking viral debates. 3. Keerthiswaran’s film *Dude* has been praised for its fresh storytelling but also faced mixed reviews, reflecting diverse audience expectations. 4. The incident has prompted discussions about mental health and the impact of online harassment on creators and critics alike. 5. Industry leaders and veteran filmmakers are increasingly advocating for respectful dialogue, emphasizing that criticism should foster growth rather than hostility. 6. Social media platforms are rolling out new features to promote civility, including comment moderation tools and AI-driven content moderation. 7. The Indian government is considering policies to regulate online abuse, aiming to protect creators and critics from harassment. 8. Educational campaigns are being launched to promote digital literacy and respectful online engagement among youth. 9. The incident has sparked a broader conversation about the responsibilities of influencers and creators in shaping a positive digital culture. 10. As the entertainment industry continues to grow, the emphasis on ethical communication is becoming a key factor in sustainable success for new talent. This incident with Keerthiswaran exemplifies the evolving landscape of digital discourse, where respect and accountability are increasingly prioritized. It serves as a reminder that constructive criticism can be a catalyst for growth, and that maintaining civility online is essential for fostering a healthy, innovative creative community. As India’s digital ecosystem matures, stakeholders across industries are working together to ensure that criticism remains a tool for improvement rather than a source of conflict, paving the way for a more respectful and inclusive future.

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