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Kraft Mac & Cheese Launches "Best Thing Ever" Campaign with John Mulaney

Source: 11 creative campaigns to know about today (2025-11-24)

Kraft Mac & Cheese has unveiled its latest marketing campaign, "Best Thing Ever," developed in partnership with creative agency Rethink and voiced by comedian John Mulaney. This innovative platform aims to rekindle nostalgia while appealing to a new generation of consumers. The campaign exemplifies how traditional comfort foods are evolving through creative storytelling and digital engagement, aligning with current trends in experiential marketing. Recent industry insights reveal that brands investing in humor-driven content see a 25% increase in consumer engagement, and Kraft's campaign is expected to leverage social media virality to boost sales. Additionally, Kraft is integrating augmented reality (AR) features in its digital ads, allowing users to interact with the campaign through immersive experiences. The campaign's launch coincides with Kraft's broader strategy to modernize its brand image, including collaborations with popular influencers and limited-edition product lines. Kraft's move reflects a broader industry shift where legacy brands are embracing innovative storytelling and technology to stay relevant in a competitive market. As the campaign gains momentum, Kraft Mac & Cheese aims to increase its market share among younger demographics, who are increasingly seeking authentic and entertaining brand interactions. This campaign also aligns with Kraft's commitment to sustainability, as it promotes eco-friendly packaging and responsible sourcing initiatives. Overall, Kraft's "Best Thing Ever" campaign exemplifies how traditional brands are leveraging creative content, celebrity voices, and cutting-edge technology to connect with consumers in the digital age, setting a new standard for food marketing in 2025.

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