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Keerthiswaran Claps Back at Critics: Calls Out ‘Cheap’ Responses

Source: Dude director Keerthiswaran called out for ‘cheap’ response to criticism, asking influencer not to ‘slide into DMs’ | Hindustan Times (2025-11-23)

In a recent controversy, debut director Keerthiswaran, acclaimed for his film *Dude*, faced backlash over his dismissive response to criticism from an influencer. The incident unfolded when influencer Roshini shared a screenshot of her conversation with Keerthiswaran, highlighting his unprofessional tone and telling her not to ‘slide into DMs’ after she voiced her critique of the film. This incident has sparked a broader discussion about respectful communication in the digital age, especially between creators and critics. Keerthiswaran, who recently garnered praise for *Dude*, starring Pradeep Ranganathan and Mamitha Baiju, now finds himself at the center of a debate about the importance of constructive dialogue. Critics argue that dismissing feedback with derogatory language undermines the principles of healthy discourse and can harm a creator’s reputation. The incident underscores the evolving dynamics of influencer and creator interactions, emphasizing the need for professionalism and respect in digital communications. Recent facts that deepen the context include: 1. **The film *Dude* has been praised for its fresh storytelling and performances, earning accolades at several regional film festivals.** 2. **Keerthiswaran’s response has gone viral, prompting widespread discussions on social media about creator accountability and digital civility.** 3. **The influencer Roshini has a significant following, and her critique was part of a larger trend of audience engagement with new filmmakers.** 4. **This controversy comes amid a rising trend of influencers and creators exchanging criticisms publicly, often leading to heated exchanges.** 5. **Industry experts suggest that such incidents highlight the importance of emotional intelligence and professionalism in digital interactions, especially for emerging filmmakers.** 6. **Legal experts note that while criticism is protected free speech, unprofessional conduct can have reputational consequences for creators.** 7. **The incident has prompted calls for clearer guidelines on respectful communication between influencers and filmmakers in India’s rapidly growing digital ecosystem.** 8. **Keerthiswaran has issued a statement clarifying his stance, emphasizing the importance of constructive criticism and respectful dialogue.** 9. **The film *Dude* is part of a new wave of Indian cinema that blends humor with social commentary, resonating with younger audiences.** 10. **This event reflects a broader global trend where digital interactions increasingly influence public perception of creators and their work.** As the entertainment industry continues to evolve in the digital age, incidents like this serve as a reminder of the importance of maintaining professionalism online. Respectful communication fosters a healthier creative environment, encourages constructive feedback, and ultimately benefits both creators and audiences. Moving forward, industry stakeholders are calling for more awareness and education on digital etiquette, ensuring that criticism remains a tool for growth rather than a source of conflict. Keerthiswaran’s experience underscores the need for influencers and creators alike to navigate social media with maturity, promoting a culture of respect that aligns with the highest standards of ethical digital engagement.

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