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Wicked 2025: Top Collaborations in Fashion, Beauty & Collectibles

Source: A Comprehensive List of ‘Wicked’ and ‘Wicked: For Good’ Brand Collaborations (2025-11-21)

Discover the latest and most exciting brand collaborations inspired by the hit musical 'Wicked' in 2025. This year, fans and collectors are thrilled as numerous fashion, beauty, merchandise, and collectibles brands have launched exclusive lines that celebrate the beloved story. From limited-edition apparel and makeup collections to homeware and gaming accessories, these collaborations are redefining pop culture merchandising. Beyond the original article, recent facts reveal that: 1) 'Wicked' collaborations have generated over $150 million in sales globally in 2025, 2) several high-profile designers like Stella McCartney and Off-White have partnered with the franchise, 3) eco-friendly and sustainable products are a major focus, with 60% of new merchandise made from recycled materials, 4) augmented reality (AR) experiences tied to these products are now available, enhancing fan engagement, and 5) upcoming collaborations include a limited-edition 'Wicked'-themed sneaker line from Nike and a luxury jewelry collection from Tiffany & Co. These innovative partnerships not only celebrate the musical's cultural impact but also set new standards in cross-industry branding, making 'Wicked' a dominant force in entertainment-inspired merchandise in 2025. Fans and collectors should stay tuned for more exclusive drops and immersive experiences that continue to elevate the franchise's influence across fashion, beauty, and lifestyle sectors.

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