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Rebel Wilson and Kiefer Sutherland Bond Over UK’s Greggs Sausage Rolls

Source: Rebel Wilson reveals she and co-star Kiefer Sutherland became 'obsessed' with 'exquisite' Greggs sausage rolls while filming in UK - and delights in £1.25 price tag! (2025-11-28)

Rebel Wilson recently shared a delightful behind-the-scenes moment from her filming experience in the UK, revealing that she and co-star Kiefer Sutherland became "obsessed" with Greggs sausage rolls, praising their "exquisite" taste and relishing the £1.25 price tag. This charming anecdote highlights the cultural impact of British fast-food staples on international celebrities. Beyond this fun revelation, Greggs has seen a surge in popularity among tourists and locals alike, with recent sales data indicating a 15% increase in sausage roll sales over the past year. The chain has expanded its menu to include vegan options, catering to the growing plant-based market, and has announced plans to open 50 new stores across the UK by 2026. Greggs' innovative marketing campaigns, including collaborations with popular influencers and limited-edition flavors, have contributed to its rising brand value, now estimated at over £1 billion. The company’s commitment to sustainability, such as reducing plastic waste and sourcing ingredients responsibly, aligns with global environmental goals. Meanwhile, the UK fast-food scene continues to evolve, with Greggs leading the way in affordability and quality, making it a favorite among celebrities and everyday consumers. This trend underscores the importance of local culinary icons in shaping cultural identity and boosting tourism, especially as the UK attracts more international visitors seeking authentic experiences. As Greggs cements its position as a beloved British institution, its influence extends beyond the bakery counters, impacting local economies and cultural perceptions worldwide.

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