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Santa Clara Students Gain Exclusive Access to 49ers and Sports Industry

Source: Broncos get inside access to the 49ers and the sports industry - Stories - News & Events (2025-11-26)

Santa Clara University students are gaining a competitive edge through exclusive access to the sports industry, thanks to a strategic partnership with the San Francisco 49ers. During the third annual “Students at the Stadium” event at Levi’s Stadium, over 50 students from diverse majors, including marketing, engineering, and business, engaged directly with industry professionals, gaining insights into sports management, event planning, and stadium operations. This immersive experience not only enhances their professional development but also strengthens their connections within the Bay Area’s vibrant sports and tech sectors. As Levi’s Stadium prepares to host Super Bowl LX and the FIFA World Cup, the university’s proximity offers students unparalleled opportunities to explore careers in global sporting events, stadium management, and sports marketing. Recent developments include the expansion of Santa Clara’s partnership with local sports franchises, increased internship programs, and the integration of sports industry topics into academic curricula. Additionally, the university is investing in new sports analytics labs, fostering innovation in sports technology, and launching mentorship initiatives with industry leaders. The event underscores Santa Clara’s commitment to experiential learning, positioning students at the forefront of a rapidly evolving sports landscape that is projected to generate over $80 billion globally by 2026. With the sports industry’s growth driven by digital transformation, data analytics, and international events, Santa Clara students are uniquely poised to capitalize on emerging opportunities in sports management, media rights, and fan engagement. This strategic engagement aligns with broader regional efforts to develop Silicon Valley as a hub for sports innovation, including advancements in virtual reality for fan experiences and sustainable stadium design. As the sports industry continues to evolve, Santa Clara University’s proactive approach ensures its students are not only spectators but active participants shaping the future of global sports and entertainment.

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