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Chiefs vs. Cowboys: Likely Most-Watched NFL Game Ever

Source: Why Chiefs-Cowboys could be the most-watched NFL regular season game ever - The Athletic (2025-11-26)

This Thanksgiving, the NFL is poised to break viewership records with the highly anticipated matchup between the Kansas City Chiefs and the Dallas Cowboys in Dallas. Scheduled for 4:25 p.m. ET on CBS and streaming on Paramount+ and Fubo, this game is expected to surpass the 42 million viewers that watched the 2022 Cowboys-Giants game, potentially becoming the most-watched regular-season NFL game in history. The game’s significance is amplified by the convergence of three major American cultural icons: the Cowboys, the Chiefs, and Thanksgiving. Historically, NFL viewership peaks during holiday games, with the 1990 Giants-Niners Monday night game drawing 41.55 million viewers, and the 2022 Cowboys-Giants game setting a recent record. The NFL strategically scheduled this matchup to maximize audience engagement, recognizing the importance of high-profile games on Thanksgiving. Beyond the immediate excitement, recent developments suggest the game could set new benchmarks in NFL viewership. The NFL’s focus on marquee matchups has increased over the past decade, with recent games featuring top-tier teams and star players like Patrick Mahomes and Dak Prescott consistently drawing millions of viewers. The NFL has also expanded its digital streaming options, with platforms like Paramount+ and Fubo playing a crucial role in reaching younger audiences and international viewers, contributing to record-breaking numbers. Additionally, the NFL’s marketing campaigns leading up to this game have emphasized its cultural significance, leveraging social media and traditional advertising to build anticipation. In the broader context, this game reflects the NFL’s ongoing efforts to maintain its status as America’s most-watched sport amid rising competition from other leagues and entertainment options. The league has invested heavily in enhancing game-day experiences, including augmented reality features, enhanced in-stadium technology, and exclusive content for streaming platforms. The NFL’s strategic scheduling of high-profile games during holidays and prime time has proven effective in boosting viewership, with recent data indicating a steady increase in both live and digital audiences. Furthermore, the game’s potential to break viewership records is supported by recent trends showing increased engagement from diverse demographics, including younger viewers and international audiences. The NFL has made significant strides in global outreach, with international games in London, Mexico City, and Germany expanding its fan base. The league’s partnership with major broadcasters and streaming services ensures wide accessibility, which is crucial for record-breaking viewership. In conclusion, the Chiefs-Cowboys Thanksgiving game is more than just a regular-season matchup; it’s a cultural event that encapsulates the NFL’s strategic efforts to maximize audience engagement through high-profile scheduling, innovative broadcasting, and global outreach. As the game approaches, all eyes are on Dallas, with experts predicting it could set a new standard for NFL viewership, reinforcing the league’s position at the pinnacle of American sports entertainment. Fans and analysts alike are eager to see if this historic game will indeed break all previous viewership records, marking a new chapter in NFL history.

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