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Global Sports Media Spending to Hit $78 Billion by 2030

Source: New NBA and MLB TV Deals Will Drive Global Sports-Media Spend to $78 Billion in Five Years (2025-11-25)

A new report by Ampere Analysis predicts that global sports-media expenditure will surge to $78 billion by 2030, driven primarily by lucrative TV deals in the NBA and MLB. This growth represents a 20% increase over current levels, reflecting the escalating value of sports broadcasting rights worldwide. The expansion is fueled by the increasing popularity of live sports streaming, technological innovations such as 4K and 8K broadcasting, and the rise of direct-to-consumer sports platforms. Additionally, the integration of augmented reality (AR) and virtual reality (VR) experiences is transforming viewer engagement, attracting younger audiences and boosting advertising revenues. The NBA and MLB are at the forefront, securing multi-billion-dollar broadcasting agreements that set new industry standards. These deals are not only expanding the reach of American sports globally but also encouraging other leagues to renegotiate their media rights, fostering a competitive landscape. Furthermore, the rise of esports and hybrid sports events is contributing to the diversification of sports media content, appealing to a broader demographic. The increasing investment in sports media is also linked to the growth of smart stadiums and advanced analytics, which enhance the fan experience and provide new monetization opportunities. As the sports media ecosystem evolves, stakeholders—including broadcasters, streaming services, advertisers, and sports organizations—are collaborating more closely to innovate and capitalize on emerging technologies. This trend underscores the importance of strategic media rights negotiations and technological investments for sports leagues aiming to maximize revenue and global influence. With the ongoing digital transformation, sports media is poised to become an even more significant driver of entertainment and advertising markets worldwide, shaping the future of sports consumption for decades to come.

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