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TikTok Trends 2025: How Gen Z Shapes Culture and Commerce

Source: The Vogue Business TikTok Trend Tracker (2025-11-27)

TikTok has become a powerhouse influencer of global culture and commerce in 2025, with its 1.2 billion users, predominantly Gen Z, driving trends that ripple across industries. From turning songs into chart-topping hits to sparking micro-trends and creating a shared cultural lexicon, TikTok’s influence extends far beyond entertainment. This year, the platform’s impact is evident in the resurgence of holiday cheer with #MariahCarey trending as users gear up for Christmas, and a surge in spirituality content with #FullMoonVibes gaining popularity worldwide. Beyond entertainment, TikTok is shaping consumer behavior, marketing strategies, and even social movements, making it a critical space for brands and creators alike. Recent data reveals that TikTok’s algorithm now prioritizes authentic, short-form content that fosters community engagement, with brands leveraging TikTok’s unique features like live shopping and viral challenges to boost sales. Additionally, TikTok’s role in political activism, mental health awareness, and environmental campaigns has grown significantly, reflecting its status as a digital town square. As TikTok continues to evolve, understanding its latest trends and user behaviors is essential for businesses aiming to stay relevant in 2025’s fast-paced digital landscape. The platform’s influence is not just fleeting; it’s shaping the future of culture, commerce, and communication on a global scale, making it a vital component of any modern marketing strategy.

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