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Global Sports Media Spending to Hit $78 Billion by 2030

Source: New NBA and MLB TV Deals Will Drive Global Sports-Media Spend to $78 Billion in Five Years (2025-11-26)

A new report by Ampere Analysis projects that global sports-media expenditure will soar to $78 billion by 2030, driven primarily by lucrative TV deals in the NBA and MLB. This growth represents a 20% increase over current levels, reflecting the escalating value of sports broadcasting rights worldwide. The surge is fueled by the increasing popularity of live sports streaming, the expansion of digital platforms, and the strategic investments by major broadcasters seeking to capture global audiences. Notably, the NBA's recent multi-billion-dollar TV contracts with international networks and streaming giants like Amazon Prime Video and Apple TV+ are pivotal in this trend. Similarly, MLB's recent renewal of its broadcasting rights with ESPN, Fox, and emerging digital platforms has significantly contributed to the forecasted growth. In addition to traditional broadcasters, tech giants are investing heavily in sports content, recognizing its potential to attract younger demographics and global viewers. The rise of virtual and augmented reality experiences, enhanced by 5G connectivity, is transforming how fans engage with live sports, creating new revenue streams and advertising opportunities. Furthermore, the increasing commercialization of sports events, including international tournaments and esports integrations, is expanding the scope of sports media spending. The forecast also considers the impact of emerging markets, particularly in Asia and Africa, where sports consumption is rapidly growing. Countries like India and Nigeria are becoming key markets for sports broadcasters, with local leagues gaining international attention. The expansion of sports betting and fantasy sports platforms is also contributing to increased media spend, as these industries seek exclusive broadcasting rights to attract users. As the sports media landscape evolves, stakeholders are emphasizing sustainable and ethical broadcasting practices, including fair compensation for athletes and transparent advertising. The integration of AI-driven analytics and personalized content delivery is expected to further boost engagement and revenue. Overall, the next five years will see unprecedented growth in sports media investments, reshaping the global entertainment industry and offering new opportunities for broadcasters, advertisers, and fans alike.

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