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TikTok Trends 2025: How Gen Z Shapes Culture and Commerce

Source: The Vogue Business TikTok Trend Tracker (2025-11-28)

TikTok has solidified its role as a cultural powerhouse in 2025, influencing everything from music charts to holiday traditions. With over 1.2 billion users—70% of whom are Gen Z—the platform continues to drive micro-trends, viral challenges, and shared cultural lexicons. This year, TikTok's influence extends beyond entertainment, impacting consumer behavior, spiritual practices, and even retail strategies. For instance, the resurgence of holiday cheer with #MariahCarey signals how TikTok amplifies seasonal traditions, while the surge in spirituality content like #FullMoonVibes reflects a broader shift toward mindfulness among young audiences. Recent data reveals that TikTok-driven trends now directly influence global sales, with brands leveraging TikTok analytics to craft targeted campaigns that resonate with Gen Z values such as authenticity, sustainability, and community. Additionally, TikTok's algorithm prioritizes diverse content, fostering inclusivity and giving rise to niche micro-communities that shape mainstream culture. The platform's role in music is particularly notable, with songs going viral and topping charts, often months after initial release, demonstrating TikTok's power to redefine success metrics in the music industry. Furthermore, TikTok's integration with e-commerce has accelerated, with features like live shopping and shoppable videos boosting retail sales by over 30% in 2025. As TikTok continues to evolve, its influence on global culture, consumer habits, and digital marketing strategies remains unparalleled, making it an essential platform for brands and creators aiming to stay ahead in the rapidly shifting digital landscape. Understanding these trends is crucial for businesses seeking to connect authentically with Gen Z and harness TikTok's full potential in 2025 and beyond.

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