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TikTok Trends 2025: How Gen Z Shapes Culture and Commerce

Source: The Vogue Business TikTok Trend Tracker (2025-11-27)

TikTok has become a powerhouse influencer of global culture and commerce in 2025, with its 1.2 billion users, predominantly Gen Z, driving trends that ripple across industries. From turning songs into chart-topping hits to sparking micro-trends and creating a shared digital lexicon, TikTok’s influence extends far beyond entertainment. This year, the platform’s role in shaping holiday traditions is evident as #MariahCarey resurges, with users sharing festive content that fuels seasonal excitement. Meanwhile, a surge in spirituality content, including #FullMoonVibes and manifestation spells, reflects a broader shift toward introspection and wellness among young consumers. Beyond trends, TikTok’s data-driven insights are transforming marketing strategies, with brands leveraging real-time analytics to craft authentic campaigns. Notably, TikTok’s impact on the fashion industry continues to grow, with micro-trends influencing major runway shows and retail sales. As TikTok’s influence deepens, understanding its evolving ecosystem is crucial for brands, creators, and consumers alike. Recent developments include the rise of AI-powered content creation tools, increased regulation around data privacy, and the platform’s expansion into new markets like India and Africa, further cementing its role as a global cultural catalyst. With TikTok’s innovative trend-tracking tools, businesses can now predict emerging patterns weeks in advance, enabling more agile and targeted marketing. As we approach 2026, TikTok’s influence is poised to redefine how culture, commerce, and community intersect in the digital age.

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