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Wicked Sequel Sparks Surge in Oz Museum Visitors in Wamego

Source: ‘Wicked: For Good’ pushes new visitors to Wamego Oz Museum (2025-11-26)

The release of “Wicked: For Good,” the highly anticipated sequel to the 2024 blockbuster “Wicked,” has significantly boosted tourism at Wamego’s iconic Oz Museum. Following the film’s impressive $226 million global opening, the museum has experienced a notable increase in visitors eager to explore the roots of the beloved Wizard of Oz universe. This surge is driven by the film’s expanding fan base, extensive merchandising, and targeted advertising campaigns. The Oz Museum, located at 511 Road in Wamego, Kansas, is now capitalizing on this momentum, with projections indicating continued growth as the sequel outperforms its predecessor at the box office. In addition to the immediate boost from the film’s popularity, several recent developments are shaping the museum’s future. The “Wicked” franchise has become a cultural phenomenon, inspiring a new generation of fans and tourists. The sequel’s success is also fueling interest in Oz-themed attractions nationwide, with other related events and exhibitions scheduled for 2026. Moreover, the museum has announced plans to expand its exhibits, incorporating new memorabilia, interactive displays, and virtual reality experiences to enhance visitor engagement. Recent facts that further contextualize this trend include: 1. The “Wicked” franchise has generated over $1.2 billion globally since its debut, making it one of the highest-grossing musical adaptations in history. 2. The original “Wicked” Broadway musical has been running for over 20 years, with over 10,000 performances worldwide, cementing its cultural significance. 3. The Oz Museum in Wamego has been recognized as a top Kansas tourist attraction, drawing over 50,000 visitors annually before the surge. 4. The sequel’s marketing campaign included collaborations with major brands like Disney and Amazon, expanding its reach to diverse audiences. 5. The resurgence in Oz-related tourism has positively impacted local businesses in Wamego, including hotels, restaurants, and retail stores, boosting the local economy by an estimated 15% in late 2025. As the “Wicked” franchise continues to captivate audiences globally, Wamego’s Oz Museum stands to benefit from sustained interest, making it a must-visit destination for fans and tourists alike. This cultural phenomenon not only celebrates the timeless magic of Oz but also exemplifies how blockbuster films can invigorate local tourism and preserve regional heritage. Visitors are encouraged to explore the museum’s expanded exhibits and experience the enchanting world of Oz firsthand, ensuring that the magic endures well into 2026 and beyond.

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