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TikTok Trends 2025: How Gen Z Shapes Culture and Commerce

Source: The Vogue Business TikTok Trend Tracker (2025-11-28)

TikTok continues to redefine global culture and consumer behavior in 2025, with its 1.2 billion users, predominantly Gen Z, driving micro-trends, viral hits, and new cultural lexicons. This year, the platform has amplified the holiday spirit with #MariahCarey, as users eagerly anticipate her Christmas return, blending nostalgia with modern digital engagement. Beyond entertainment, TikTok's influence extends into spirituality, with #FullMoonVibes and manifestation spells gaining popularity among young audiences seeking connection and mindfulness amid turbulent times. Additionally, homeware and high-end furniture trends are flourishing, as TikTok's short-form videos inspire a new wave of interior design enthusiasm. Recent data reveals that TikTok's algorithm now prioritizes authentic content, fostering community-driven trends that rapidly influence mainstream markets. Brands leveraging TikTok’s trend insights report a 35% increase in engagement and a 20% boost in sales, underscoring the platform’s power in shaping consumer preferences. As TikTok continues to evolve, its role as a cultural and commercial catalyst becomes even more pronounced, with new features like AI-driven trend prediction tools and expanded e-commerce integrations enhancing its impact. This dynamic landscape underscores the importance for brands, creators, and consumers to stay attuned to TikTok’s ever-shifting trends, which now influence everything from holiday celebrations to interior design and spiritual practices worldwide.

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