Travis Scott Named Oakley's Chief Visionary

Source: Oakley Appoints Travis Scott Chief Visionary (2025-06-23)

Rapper and artist Travis Scott has been appointed as Oakley's new Chief Visionary, signaling a bold new direction for the brand. The move aims to infuse fresh creativity and innovative ideas into Oakley's product line and brand strategy. This appointment highlights Oakley's commitment to blending music, culture, and fashion, leveraging Scott's influence to reach a broader audience. The collaboration is expected to bring exciting new designs and initiatives that resonate with younger consumers and trendsetters.

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