Instagram Reaches 3 Billion Users, Emphasizes Video Messaging

Source: Instagram Hits 3 Billion Users With Focus on Video, Messaging (2025-09-24)

Instagram hits 3 billion users, highlighting its focus on video and messaging features. The platform continues to expand its global user base by enhancing its video capabilities and integrating new messaging tools to boost engagement and retention. The social media giant aims to capitalize on the growing popularity of video content and direct messaging, positioning itself as a leading platform for communication and entertainment. This strategic shift reflects Instagram's efforts to compete with other major players in the space, such as TikTok and WhatsApp, by offering more versatile and immersive experiences for its users.

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