Meta to Launch Ad-Free Facebook and Instagram Subscriptions in UK
Source: Meta to launch ad-free Facebook and Instagram subscriptions in UK (2025-09-26)
Meta plans to introduce a paid, ad-free subscription option for Facebook and Instagram users in the UK by 2025, aiming to offer an alternative for those seeking a less commercialized experience. The move comes amid increasing scrutiny of digital advertising practices and growing user demand for more privacy and control over their online interactions. The new subscription service will allow users to pay a monthly fee to access the platforms without advertisements, providing a different revenue model for Meta. The company emphasizes that the initiative is part of its broader efforts to diversify its offerings and respond to evolving consumer preferences, while also navigating regulatory pressures related to data privacy and advertising transparency.