Pop Mart leverages Disney collaborations to boost sales

Source: Exclusive: Labubu-maker Pop Mart learns from Disney to capitalise on toy's viral success (2025-09-30)

Pop Mart, the Chinese toy maker known for its collectible figures, is capitalizing on its recent viral success by partnering with Disney. The company has launched a series of Disney-themed toys, including characters from popular franchises, to attract a broader audience and increase sales. This strategic move follows a period of rapid growth driven by social media buzz and limited-edition releases that have resonated with collectors and fans alike. The collaboration with Disney has helped Pop Mart expand its global footprint and diversify its product offerings. By leveraging Disney's iconic characters, the company aims to sustain its momentum in the competitive toy market and appeal to both new and existing customers. The partnership underscores Pop Mart's focus on blending pop culture with innovative marketing to drive continued growth.

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