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Greece’s Tourism Future: Sustainability Strategies for Long-Term Growth

Source: How Greece Can Better Manage Tourism, According to GSTC CEO (2025-11-21)

Greece stands at a pivotal moment in its tourism journey, balancing the economic benefits of record-breaking visitor numbers with the pressing need for sustainable management. According to Randy Durband, CEO of the Global Sustainable Tourism Council (GSTC), Greece can significantly improve its tourism sector by adopting comprehensive sustainability standards, enhancing data collection, and fostering coordinated governance among stakeholders. As the country’s popular islands like the Cyclades and Dodecanese enter their off-season, the current lull offers a strategic opportunity to address ongoing challenges such as climate impacts, infrastructure deficiencies, and resident dissatisfaction. Durband’s insights, rooted in over four decades of travel industry experience and a personal connection to Greece, emphasize that sustainable tourism is not just an environmental imperative but also a pathway to resilient economic growth. Recent developments in global tourism highlight the importance of integrating digital transformation, community engagement, and innovative policy frameworks to ensure Greece’s tourism sector remains vibrant and sustainable. For instance, the adoption of smart tourism technologies can optimize visitor flows and reduce environmental strain, while community-led initiatives can improve local quality of life. Additionally, Greece’s commitment to renewable energy and climate resilience will be crucial in mitigating climate change effects on its iconic landscapes. As the country prepares for the upcoming season, embracing these strategies will position Greece as a leader in sustainable tourism, ensuring that its cultural and natural treasures are preserved for future generations. With global tourism expected to grow by 20% over the next five years, Greece’s proactive approach can serve as a model for other destinations seeking sustainable growth amidst increasing environmental and social pressures. By prioritizing data-driven decision-making, stakeholder collaboration, and innovative sustainability standards, Greece can transform its tourism industry into a resilient, inclusive, and environmentally responsible sector that benefits residents, visitors, and the environment alike.

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