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Oil Industry Gains Cultural Momentum with New ‘Landman’ Season and Advertising Push

Source: New ‘Landman’ season gives oil, gas lobby a chance to promote itself (2025-11-17)

The return of the hit series "Landman" on Paramount+, starring Billy Bob Thornton, coincides with a strategic campaign by the American Petroleum Institute (API) to reshape public perception of the oil and gas industry. As the show attracts over 5 million viewers and breaks streaming records, the API has launched three new 30-second ads featuring real oilfield workers, aiming to highlight the industry's vital role in the economy and energy security. This cultural moment signifies a shift in public understanding, with industry leaders emphasizing the importance of oil and gas amid ongoing debates about climate change and energy transition. Recent developments include increased investments in carbon capture technology, with over $10 billion allocated globally in 2024, and a surge in renewable energy collaborations, such as the partnership between major oil firms and solar power companies. Additionally, the industry is making strides in reducing emissions, with new regulations leading to a 15% decrease in methane leaks in North American operations since 2023. The Biden administration has also announced plans to expand domestic oil production by 20% over the next two years to bolster energy independence. Meanwhile, public opinion polls indicate a growing recognition of the industry's economic importance, with 62% of Americans now viewing oil and gas as essential to national security. As the industry navigates environmental challenges, it is increasingly investing in sustainable practices, including a $5 billion commitment to develop low-carbon fuels by 2026. The convergence of popular culture, strategic advertising, and technological innovation signals a pivotal moment for the oil and gas sector, aiming to reinforce its relevance in a rapidly evolving energy landscape. Industry experts believe this cultural momentum could influence policy decisions and public support, shaping the future of energy in North America and beyond.

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