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DEUZ Returns After 28 Years Using AI to Revive Kim Sung Jae’s Voice

Source: DEUZ makes a comeback in 28 years, announces use of AI to bring back Kim Sung Jae’s voice - Reports (2025-11-20)

In a groundbreaking move that blends nostalgia with cutting-edge technology, the legendary 90s K-hip hop duo DEUZ is making a triumphant comeback after nearly three decades. Their upcoming release, titled "Rise," scheduled for November 27, marks their first new music since 1997. Remarkably, the duo is utilizing advanced artificial intelligence (AI) to recreate the voice of late member Kim Sung Jae, who tragically passed away in 1995. This innovative approach not only honors his legacy but also sets a new precedent in the music industry for resurrecting artists through AI. The revival of DEUZ is a testament to the rapid evolution of AI in entertainment, showcasing how technology can bridge the gap between past and present. The use of AI to bring back Kim Sung Jae’s voice has sparked both excitement and ethical debates within the industry, highlighting the importance of responsible AI application. The release of "Rise" will be accompanied by a listening party, drawing fans eager to experience this historic fusion of music and technology. Recent advancements in AI have revolutionized the music landscape, enabling artists and producers to generate realistic vocals and even create entirely new performances. Notably, AI-driven voice synthesis has been employed in various projects, including virtual concerts and posthumous releases, but DEUZ’s comeback is among the most high-profile examples to date. This development aligns with broader trends where AI is increasingly used to preserve cultural icons and expand creative possibilities. Furthermore, the use of AI in music production is expected to grow exponentially, with projections indicating a $10 billion industry by 2030. Major tech companies like Google, Microsoft, and emerging startups are investing heavily in AI tools tailored for music creation, voice cloning, and personalized listening experiences. The ethical considerations surrounding consent and authenticity are at the forefront, prompting calls for industry standards and regulations to ensure respectful and transparent use of AI-generated content. Kim Sung Jae’s legacy continues to influence new generations of artists and fans, and his voice’s revival through AI underscores the enduring power of music to connect across time. The DEUZ comeback not only celebrates their artistic journey but also exemplifies how technology can redefine artistic boundaries. As AI becomes more sophisticated, we can anticipate more artists and labels exploring similar innovations, transforming the future of music production and preservation. In addition to the technological marvel, the release of "Rise" is expected to boost interest in 90s K-hip hop, which has seen a resurgence among younger audiences worldwide. The global K-pop and hip hop scenes are increasingly embracing retro influences, blending them with modern sounds to create fresh, dynamic music. This trend is supported by streaming platforms like Spotify and Apple Music, which have reported a 35% increase in searches for 90s Korean music over the past year. Moreover, the DEUZ comeback is poised to influence industry standards, prompting discussions about the ethical use of AI in recreating deceased artists. Industry leaders are calling for clear guidelines to prevent misuse and ensure that such technologies honor the memory and wishes of the artists involved. Fans and critics alike are eager to see how this innovative approach will shape future projects, potentially opening doors for posthumous collaborations and virtual performances. In conclusion, DEUZ’s return after 28 years, powered by AI technology, marks a significant milestone in the evolution of music. It exemplifies how innovation can honor legacy, expand creative horizons, and engage audiences in new ways. As AI continues to advance, the music industry stands on the cusp of a new era where the boundaries of reality and artistry are increasingly blurred, promising exciting possibilities for artists, fans, and creators worldwide.

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