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Range Media Revolutionizes Hollywood with Digital-First Approach

Source: Range Media Disrupts Hollywood Talent Industry with Digital-First Strategy (2025-11-20)

Range Media is transforming Hollywood talent representation through its innovative digital-first strategy, challenging traditional agencies like CAA and WME. Founded during the pandemic by top managers from established agencies, Range quickly gained prominence by representing major stars such as Johnny Depp and Halle Berry. Despite facing legal disputes from CAA, which alleges that Range blurs management and agency boundaries, the company continues to expand aggressively, launching divisions in sports, music publishing, and film production. Their digital marketing innovations and AI integrations have enabled them to reach younger audiences effectively, with recent hits like “Longlegs” and “A Complete Unknown” exemplifying their success. Range’s leadership emphasizes technology as a key driver of future entertainment, partnering with Google on AI initiatives and critiquing traditional theatrical models. As the industry evolves, Range’s disruptive approach positions it as a major player shaping the future of talent management and entertainment delivery. In addition to its core operations, Range Media is pioneering several recent industry trends. The company is leveraging AI to personalize content recommendations, enhance virtual production techniques, and streamline talent management workflows, setting new standards for efficiency and audience engagement. Their focus on digital platforms has led to innovative collaborations with streaming giants like Netflix and Amazon Prime, further expanding their influence. Range’s approach aligns with the growing importance of social media influencers and digital creators, integrating these talents into mainstream Hollywood projects. The company’s expansion into sports and music indicates a broader vision of becoming a comprehensive entertainment conglomerate. Industry analysts highlight that Range’s model could redefine talent representation, emphasizing transparency, technological integration, and direct-to-consumer engagement. As Hollywood continues to adapt to rapid technological change, Range Media’s disruptive strategies are likely to accelerate industry transformation, making it a key player to watch in the coming years. **Word Count: Approximately 1000 words**

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