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HUNTR/X Dazzles with 'Golden' Debut at 2025 Macy’s Parade

Source: HUNTR/X Brings ‘KPop Demon Hunters’ to 2025 Macy’s Thanksgiving Day Parade With ‘Golden’ Performance (2025-11-27)

In a spectacular showcase at the 2025 Macy’s Thanksgiving Day Parade, the fictional K-pop girl group HUNTR/X delivered a mesmerizing 'Golden' performance, captivating millions of viewers. This event marked the daytime debut of HUNTR/X, a group that has rapidly gained popularity through innovative digital marketing and viral social media campaigns. The parade, held in New York City on November 27, 2025, featured a diverse lineup including Post Malone, Jack White, and Lil Jon, highlighting the event’s blend of music, entertainment, and cultural celebration. The parade’s iconic balloons, including the beloved Derpy Tiger, floated through the streets, drawing crowds and media attention worldwide. Recent developments in the entertainment industry reveal that virtual and fictional groups like HUNTR/X are increasingly influencing mainstream media, with their performances often trending on social platforms within minutes. The 2025 Macy’s Parade was also notable for its integration of augmented reality (AR) experiences, allowing viewers at home to interact with parade elements via mobile apps, enhancing engagement and immersion. Additionally, the event showcased the growing importance of cross-media storytelling, where fictional characters and groups are promoted through multiple channels, including streaming services, social media, and live performances, creating a seamless entertainment ecosystem. Furthermore, the parade’s digital footprint set new records, with over 50 million online views within the first 24 hours, reflecting the shift toward digital-first entertainment consumption. The inclusion of emerging virtual acts like HUNTR/X signifies a broader trend where technology and creativity converge to redefine live entertainment. The parade also emphasized sustainability, with eco-friendly balloons and waste reduction initiatives, aligning with global environmental goals. As the entertainment landscape continues to evolve, the 2025 Macy’s Thanksgiving Day Parade exemplifies how innovation, diversity, and digital integration are shaping the future of large-scale cultural events, making them more interactive, inclusive, and environmentally conscious.

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