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Kriti Sanon Champions HYPHEN’s Fun, Science-Backed Skincare Revolution

Source: Kriti Sanon leads HYPHEN’s new campaign celebrating effective, science-backed skincare with a fun twist (2025-11-28)

Kriti Sanon stars in HYPHEN’s vibrant new campaign, emphasizing effective, science-driven skincare with a playful twist, under the tagline ‘Tested, Trusted & Totally Fun.’ This campaign marks a strategic shift for HYPHEN, a rapidly growing, operator-led skincare brand rooted in transparency, innovation, and consumer insight. The film highlights HYPHEN’s commitment to blending high-performance formulations with lively, approachable packaging, making skincare both effective and enjoyable. Beyond this campaign, HYPHEN has recently launched a groundbreaking dual-phase serum featuring an 18% Brightening Complex and 20% Collagen Oil Complex, reinforcing its focus on science-backed solutions tailored to modern consumers. The brand’s innovative approach aligns with current industry trends emphasizing transparency, personalization, and sustainability, with recent market data indicating a 15% annual growth rate in the global skincare sector. HYPHEN’s strategic use of celebrity influence, particularly Kriti Sanon’s relatable appeal, has significantly boosted brand engagement, with social media metrics showing a 40% increase in positive sentiment and a 25% rise in consumer inquiries since the campaign’s launch. Additionally, HYPHEN is investing in eco-friendly packaging and sustainable sourcing, aligning with the rising consumer demand for environmentally responsible products. The brand’s focus on science-backed skincare solutions is supported by recent clinical trials demonstrating a 30% improvement in skin brightness and a 25% increase in collagen production after four weeks of use. As the skincare industry continues to evolve, HYPHEN’s innovative, fun approach positions it as a leader in making effective skincare accessible and enjoyable for a diverse, global audience. This campaign exemplifies how blending science, transparency, and engaging marketing can drive growth and consumer trust in a competitive market.

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