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Santa Clara Students Gain Exclusive Access to Sports Industry at Levi’s Stadium

Source: Broncos get inside access to the 49ers and the sports industry - Stories - News & Events (2025-11-25)

Santa Clara University students are gaining a competitive edge in the sports industry through an innovative career immersion event at Levi’s Stadium, home of the San Francisco 49ers. This initiative, part of the university’s expanding partnership with the 49ers, offers students firsthand experience in the dynamic world of sports business, connecting academic knowledge with real-world industry insights. The event, held during the 49ers’ third annual “Students at the Stadium” program, attracted over 50 students from diverse majors, including marketing, engineering, and business, providing them with unique opportunities to network with industry professionals, understand workplace culture, and explore career pathways in sports and entertainment sectors. In addition to the immediate benefits, recent developments highlight the growing importance of sports industry engagement for students. Levi’s Stadium is set to host major international events like Super Bowl LX and the FIFA World Cup, which will generate billions in economic impact and create thousands of jobs in hospitality, security, event management, and broadcasting. The San Francisco Bay Area’s sports sector is projected to expand by 15% over the next five years, driven by these upcoming events and ongoing investments in sports infrastructure. Santa Clara University’s strategic location in Silicon Valley further enhances students’ prospects, as many tech companies are increasingly collaborating with sports organizations to develop innovative fan engagement technologies, such as augmented reality apps and data analytics platforms. Furthermore, the university is actively integrating sports industry insights into its curriculum, with new courses on sports management, digital marketing in sports, and sports analytics launching in 2026. Alumni working in sports marketing, event management, and sports technology are now mentoring current students, fostering a robust ecosystem of industry connections. The university’s commitment to experiential learning is also reflected in partnerships with local sports teams, enabling students to participate in internships and live projects that prepare them for careers in this competitive field. As the sports industry continues to evolve rapidly, driven by technological advancements and global events, Santa Clara University remains at the forefront of preparing students for success. The “Students at the Stadium” event exemplifies how academic institutions can leverage local industry assets to provide meaningful, career-oriented experiences. With the upcoming international sporting events and a thriving tech-sports nexus, students are better equipped than ever to enter a diverse and expanding job market, making Santa Clara University a prime destination for aspiring sports professionals.

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