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Santa Clara Students Gain Exclusive Access to 49ers and Sports Industry

Source: Broncos get inside access to the 49ers and the sports industry - Stories - News & Events (2025-11-25)

Santa Clara University students are gaining unprecedented opportunities to connect with the sports industry through a unique partnership with the San Francisco 49ers. During the third annual “Students at the Stadium” event at Levi’s Stadium, over 50 students from diverse majors, including marketing, engineering, and business, engaged directly with industry professionals, gaining insights into sports management, event planning, and stadium operations. This initiative aligns with Santa Clara’s strategic location in Silicon Valley, positioning students at the crossroads of technology, sports, and entertainment. Beyond this event, recent developments include the 49ers’ plans to expand Levi’s Stadium with a new state-of-the-art training facility, expected to create over 2,000 jobs, and the team’s commitment to sustainability, aiming for a zero-waste stadium by 2030. Additionally, the NFL is investing $1 billion in community programs nationwide, emphasizing youth sports and education. The FIFA World Cup 2026, hosted partly in the U.S., is projected to generate over $5 billion in economic impact, with local infrastructure improvements benefiting the Bay Area. Santa Clara University’s strategic partnerships with sports organizations are increasingly vital as the sports industry evolves rapidly, integrating advanced technologies like AI and data analytics to enhance fan engagement and operational efficiency. This immersive experience not only provides students with professional development and employer connections but also prepares them for a competitive job market in a dynamic industry that is embracing innovation at an unprecedented pace. As the sports sector continues to grow, with global audiences and digital transformation at the forefront, Santa Clara’s proactive engagement ensures students are well-positioned to lead in this exciting landscape.

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