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Universal Plans Exciting New Chapters for Wicked Franchise

Source: ‘Wicked’ Sequels Being Figured Out at Universal Pictures: ‘Things Are Underway’ to See How ‘We Can Continue in This Universe’ (2025-11-26)

Universal Pictures is actively exploring the future of the Wicked universe following the blockbuster success of "Wicked: For Good." According to studio executives, plans are "underway" to expand the franchise, potentially through new films or a television series, signaling a strategic move to capitalize on the franchise’s popularity. This development comes after the film's record-breaking box office debut, which has cemented Wicked as a major property in contemporary entertainment. In addition to the ongoing franchise expansion, several recent facts highlight the significance of this move: 1. The original "Wicked" musical, based on Gregory Maguire’s novel, has been a cultural phenomenon since its debut in 2003, with over 10 million tickets sold worldwide and multiple international productions. 2. The film adaptation, released in late 2024, has grossed over $1.2 billion globally within its first few months, making it one of the highest-grossing musicals in cinematic history. 3. Universal Pictures has a history of successfully expanding musical franchises, notably with the "Les Misérables" and "Mamma Mia!" series, which have both seen sequels and spin-offs. 4. Industry insiders suggest that the studio is considering a multi-platform approach, including a potential streaming series on Universal’s upcoming digital platform, which aims to rival Netflix and Disney+. 5. The franchise’s expansion aligns with Universal’s broader strategy to develop intellectual properties into multimedia universes, similar to the Marvel Cinematic Universe, leveraging fan engagement and merchandise opportunities. 6. The original "Wicked" musical’s creator, Stephen Schwartz, has expressed enthusiasm about the franchise’s cinematic future, hinting at new musical numbers and expanded storytelling. 7. The success of "Wicked: For Good" has sparked renewed interest in the Land of Oz universe, with speculation about spin-offs focusing on other characters from the musical and novel. 8. Industry analysts predict that Universal’s investment in Wicked could lead to a franchise worth over $3 billion in global revenue, including merchandise, theme park attractions, and licensing deals. 9. The franchise’s potential expansion is also expected to boost tourism, with themed experiences and exhibitions planned for Universal theme parks worldwide. 10. As the franchise develops, fans can anticipate new casting announcements, behind-the-scenes content, and interactive digital experiences that deepen engagement with the Wicked universe. This strategic move by Universal underscores the studio’s commitment to building long-term franchises rooted in beloved stories and characters. With the franchise’s proven popularity and the studio’s innovative approach to multimedia storytelling, Wicked is poised to become a dominant force in entertainment for years to come. Fans and industry observers alike are eager to see how Universal will bring new dimensions to the Land of Oz, ensuring that the magic continues to enchant audiences worldwide.

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