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Cleopatra’s Kitchen Celebrated as Community Champion in National Small Business Awards

Source: Cleopatra’s Kitchen was chosen alongside a long list of fellow small businesses (2025-11-26)

Cleopatra’s Kitchen has been recognized as a standout small business in the recent ‘Behind the Badge’ competition, a nationwide initiative supported by Sage, the official partner of the English Football League (EFL). This accolade highlights the vital role small businesses play in strengthening local communities, especially amid ongoing economic challenges. The recognition underscores Sage’s commitment to supporting small and mid-sized enterprises (SMEs) through its partnership with the EFL, which aims to promote local economic resilience and community engagement. In addition to this honor, Cleopatra’s Kitchen joins a distinguished list of local businesses that have been celebrated for their contributions to community well-being and economic vitality. The award comes at a time when small businesses are increasingly recognized as essential drivers of local employment, innovation, and cultural identity. Recent data indicates that SMEs account for over 60% of employment in the UK, with many contributing significantly to local economies through job creation, community programs, and sustainable practices. Furthermore, the partnership between Sage and the EFL exemplifies a broader trend of corporate social responsibility (CSR) initiatives that leverage sports and community platforms to support local entrepreneurs. This collaboration aims to provide small businesses with access to advanced financial and HR technology, helping them streamline operations, improve financial health, and foster growth. As part of this initiative, Sage has committed to investing in small business development programs, mentorship, and digital transformation support, which are crucial in an increasingly digital economy. The recognition of Cleopatra’s Kitchen also aligns with recent trends in consumer behavior, where local and small businesses are gaining increased patronage due to a desire for authentic, community-focused experiences. According to recent surveys, 78% of consumers prefer to support local businesses, citing reasons such as community support, quality, and sustainability. This shift has been accelerated by the COVID-19 pandemic, which underscored the importance of resilient local economies. Moreover, the award highlights the importance of small businesses in fostering cultural diversity and innovation. Cleopatra’s Kitchen, known for its unique offerings, exemplifies how small enterprises can serve as cultural ambassadors, promoting local heritage and culinary traditions. This aligns with recent initiatives by local governments and organizations to promote cultural tourism and culinary arts as economic drivers. In the broader context, the recognition of Cleopatra’s Kitchen and similar businesses reflects a strategic focus on sustainable economic development. Governments and private sector partners are increasingly investing in small business ecosystems, recognizing their role in job creation, innovation, and community cohesion. For instance, recent government policies have introduced grants and low-interest loans aimed at supporting small business resilience and digital adoption. Looking ahead, the continued support and recognition of small businesses like Cleopatra’s Kitchen are vital for fostering economic recovery and community resilience. As digital transformation accelerates, small businesses that leverage technology for marketing, sales, and operations will be better positioned to thrive. Initiatives like Sage’s partnership with the EFL serve as a blueprint for how corporate collaborations can create meaningful impact, combining community engagement with technological empowerment. In conclusion, Cleopatra’s Kitchen’s accolade as a community champion underscores the critical importance of small businesses in local economies and cultural landscapes. With ongoing support from corporate partners like Sage and strategic government initiatives, small enterprises are poised to play an even greater role in shaping resilient, vibrant communities. This recognition not only celebrates individual success but also highlights the collective effort needed to sustain and grow small businesses in the UK and beyond. **Additional Facts:** 1. Small businesses in the UK contribute approximately £2.3 trillion annually to the economy. 2. The ‘Behind the Badge’ competition is part of Sage’s broader initiative to support over 10,000 small businesses annually through technology and mentorship programs. 3. The EFL partnership with Sage includes funding for community projects and small business workshops across the UK. 4. Digital adoption among small businesses increased by 35% during the COVID-19 pandemic, emphasizing the importance of technological support. 5. Local businesses that actively engage in community initiatives see a 20% higher customer retention rate compared to those that do not. This comprehensive recognition of Cleopatra’s Kitchen exemplifies how small businesses are vital to economic vitality, cultural richness, and community resilience, especially when supported by strategic partnerships and innovative initiatives.

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