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Amazon Prime Day extends longer, boosting sales and importance

Source: Amazon’s Prime Day sale is longer than ever — and even more important than usual for the company. Here’s why. (2025-07-03)

Amazon's Prime Day sale has been extended to span more days than ever before, making it a critical event for the company's sales strategy. The prolonged sale period aims to attract more shoppers and increase overall revenue, especially as Amazon faces increased competition and economic uncertainties. The extended Prime Day is seen as a strategic move to boost sales during a typically slower shopping season and to strengthen customer loyalty. Analysts believe that the event's success could have a significant impact on Amazon's quarterly results, highlighting its growing importance in the company's overall business plan.

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